Abu Saleem
Embark on a delightful culinary journey with Abu Saleem, a true breakfast icon in Kuwait, celebrated for its authentic Levantine morning delights. From scrumptious falafel to hearty ful
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Client
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Abu Saleem
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Sector
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Food & Beverage
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Year
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2023
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Category
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Social Media Revamping
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The brief
Embark on a delightful culinary journey with Abu Saleem, a true breakfast icon in Kuwait, celebrated for its authentic Levantine morning delights. From scrumptious falafel to hearty ful, velvety hummus, and an array of mouthwatering delicacies, their menu unfolds the perfect symphony for gatherings of family and friends.
Boasting a splendid network of over 10 branches across Kuwait, Abu Saleem sought our expertise to ignite a digital revolution that would not only keep their loyal patrons engaged but also beckon a fresh, vibrant audience, bridging the generational gap to captivate the taste buds and hearts of young adults. Join us as we reimagine their online presence, infusing it with a dash of innovation and a burst of irresistible charm
The Challenge
While Abu Saleem was a delightful client to work with, our mission was to craft content that would not only captivate their dedicated customer base but also allure a younger, more dynamic audience. Typically, their customers consisted of individuals who ordered for family gatherings. Our aim was to extend their reach to a fresh demographic – young working professionals who might place orders for office lunches or social get-togethers.
To achieve this, we delved deep into market research, seeking to understand the preferences and desires of our target audience as we crafted a content strategy.
The Solution
Our intensive research bore fruit with a game-changing idea. We conceptualized a photoshoot that seamlessly merged Abu Saleem's delectable products with fresh, high-quality ingredients. This approach not only showcased the food's exceptional quality but also allowed us to style it in a visually appetizing manner, enticing viewers to place their orders. Furthermore, we embarked on a strategy that aimed to foster greater engagement with the younger audience. We encouraged them to actively participate in comments and stories, establishing a more personalized connection. This not only stirred a sense of brand loyalty but also created a sense of community, making Abu Saleem a part of their social narrative. Join us on this journey, where our creative efforts and research-driven strategies bring the flavors of Abu Saleem closer to your heart and create an immersive brand experience for both loyal customers and the exciting new generation of patrons.
