Aloha
Aloha Juice Bar, a popular local juice haven, approached Tablab seeking a fresh, vibrant brand identity and logo. They embarked on a vibrant transformation journey with Tablab.
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Client
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Aloha
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Sector
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Food & Beverage
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Year
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2023
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Category
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Package Design
Social Media Management
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The brief
Aloha Juice Bar, a popular local juice haven, approached Tablab seeking a fresh, vibrant brand identity and logo. They embarked on a vibrant transformation journey with Tablab, seeking a brand identity that would set them apart in a market teeming with juice bars, each vying for attention.
The challenge
Aloha Juice Bar faced stiff competition in the health and wellness sector. To stand out and attract a broader audience, they needed a brand identity and logo that conveyed their commitment to offering fresh, nutritious, and delicious juice options while embracing a tropical, vibrant, and welcoming theme that would resonate with their customers. And while their primary focus was on wholesome juice concoctions, the eclectic menu revealed an extra layer of delight. A treasure trove of desserts, including luscious chocolate-covered strawberries, creamy ice cream, indulgent waffles, and more, added a touch of sweet enchantment to their culinary repertoire.
The Solution
Our creative team embraced the challenge and embarked on a journey to craft a brand identity that truly encapsulated the essence of Aloha Juice Bar. Our approach included several key steps:
1. Discovery and Research: We began by conducting in-depth research into the juice industry, market trends, and customer preferences. We also engaged in discussions with the Aloha team to gain a thorough understanding of their values, mission, and vision.
2. Creative Concept Development: Based on our research, we formulated creative concepts that blended the concepts of health, tropical freshness, and a warm, welcoming ambiance. The 'Aloha' spirit – inspired by the Hawaiian greeting and its connotation of positivity and hospitality – was at the core of our vision.
3. Design and Logo Creation: We crafted a logo that incorporated a lush, inviting pineapple symbol, juxtaposed with a stylized, vibrant 'Aloha' in a playful, hand-lettered font. The use of refreshing, nature-inspired vibrant colors further solidified the tropical and health-focused theme.
4. Brand Collateral: To ensure a consistent brand experience, we extended the design to various collateral, including menus, signage, and packaging. Each element conveyed the freshness and authenticity of Aloha's offerings.
5. Launch We worked closely with Aloha Juice Bar to seamlessly integrate the new branding into their physical location and online presence. This included redesigned social media channels, and in-store promotional materials.
