City car
In 1975, the wheels of City Car were set in motion by a visionary Lebanese entrepreneur who first carved his professional path on the racetrack
| Client | City car |
|---|---|
| Sector | Automotive |
| Year | 2023 |
| Category | Social Media Management |
The brief
In 1975, the wheels of City Car were set in motion by a visionary Lebanese entrepreneur who first carved his professional path on the racetrack. Fueled by a love for automobiles and a flair for innovation, he invested both his financial resources and innovative ideas into a car rental and leasing venture, eventually giving rise to the prominent entity known today as City Car Rent A Car – a cornerstone of the local car rental industry.
Our Approach
Tablab embarked on a transformative partnership with City Car, centered around the realms of Social Media Marketing & Management. Our team of creative minds crafted visually appealing artwork, and crafted content that was both marketing-focused and rich in information, catering to a diverse audience, from tourists and locals to anyone in search of reliable car rental services. We meticulously highlighted the extensive range of vehicles at their disposal, their budget-friendly rates, and the suite of services designed to perfect the renters' experience.
Our approach
In addition to our expertise in digital marketing, Tablab also extended our support to the realm of IT Solutions & Consultations. We implemented solutions for local and cloud-based backups, and optimized email management systems, ensuring seamless operations within City Car's rental framework, eliminating delays and operational hiccups. Furthermore, our partnership extended into the realm of dynamic digital marketing. For an electrifying digital campaign, we conceptualized and orchestrated a series of enticing online promotions and captivating contests, strategically crafted to captivate City Car's loyal customers and entice potential ones. Our strategy was to stimulate participation by offering enticing discounts to individuals, motivating them to not only rent vehicles but also share their memorable experiences across social media platforms. In a bid to amplify our reach, we forged strategic partnerships with local influencers and influential bloggers. Their enthusiastic endorsements and genuine reviews of the renting experience created a significant buzz, drawing in the crowds. What sets this approach apart is its effectiveness both during off-peak seasons and bustling peak periods, ensuring a year-round engagement with renters.
